A whopping 80% of businesses report improved conversion rates with the help of video marketing. In fact, video storytelling is one of the most powerful marke...

An effective ad is one that fulfills its goal. How to increase chances that the audience will respond to what you’re promoting?

It’s no secret in advertisement that playing on people’s emotions is the way to generate a significant response. In fact, only the content that evokes strong...

Last week I got interviewed by Forbes on "10 Body Language Hacks To Project Leadership Presence On Video". Check it out! 👇 Video Storytelling is not as much...

Today my professional journey got featured in Wistia – a number one video-hosting platform that I've been using and recommending to my clients for years! Now...

In the age when dozens of online platforms are competing for people’s attention, it can be hard for marketers to know which ones to choose. For video content...

The era of ubiquitous video content is upon us; wherever you look, someone is trying to hypnotize you with some moving images. This fact could leave one with...

I can't stress enough how important it is to thoroughly prepare when producing any video content. Professional video, in contrast to written marketing materi...

Every day brand marketers ask me: "What type of video content is best for our brand to gain more visibility and recognition in our space?" I look at their vi...

The new year has been properly kicked off, everyone is well into their first week, and the buzz around the question, “What are the big trends for video marke...

Videos, unlike real life, depict clear images with no real-world distractions. A camera captures your every word, movement, and facial expression, very much ...

Professional video production is no joke – it requires the skills, the experience, the people, the talent, the equipment and – very importantly – the vision ...

Creating quality video content for your business might seem quite challenging, especially if you haven’t had much experience with video production before. Bu...

People are hardwired to love stories. Storytelling connects us and helps us understand the world better – because of the emotion weaved into them, tales enga...

Company’s success stories are the perfect opportunity for a fresh video content that will help convert your clients at any stage of the sales funnel. If you ...

In the world of marketing, videos are often associated with product advertising. A video can promote a new product or emphasize its features, convey the prod...