Top Video Trends For 2019 🎥
The new year has been properly kicked off, everyone is well into their first week, and the buzz around the question, “What are the big trends for video marketing this year?” has begun. I love this part of the new year.
With 76% of marketers reporting video has helped increase their company sales, its impact can’t be ignored. If 2018 taught us anything, it is you cannot (easily) disrupt an industry without attention. In 2019, all eyes are looking to connect, and that is where video marketing comes in!
Are you ready to make the splash your brand needs? Here are the Top Video Trends of 2019 I am betting on.
1. Cinematic is the new general aesthetic
A large focus currently is for more cinematic videos. Creators are finding different niches for different marketing needs, and when it comes to brand awareness and establishment, many are opting for the more film styled looks. More care about lighting, tyle, detail, consistency and look as a whole will be thought of as more professional to viewers. This may be due to the large influx of “vlogging” on social media platforms with a less polished form of capture. Either way, it looks like the cinematic style is here to stay.
Tip: know what you want from a video, so your videographers can capture the content with certainty, leaving more opportunity for technique.
2. Leverage your story now
Storytelling is king! It allows you to connect with your audience, add value, and build a relationship consistently with everyone who views. Create content about all areas of your brand - leveraging your story, industry education, in-office happenings, anything that can truly add depth to your brand. Real aspects can be an opportunity to bring your brand to life more for consumers.
Create content about all areas of your brand - leveraging your story, industry education, in-office happenings, anything that can truly add depth to your brand.
3. It’s cool to be square
Widescreen is still in, but with Facebook and Instagram allowing for video content in square form, it is now commonplace. Creating versatile content across all platforms is a wise investment - make sure your video asset can be used everywhere you can engage your audience.
4. Mobile is a must
Create your content with mobile consumers in mind. With 54.4% of all global web traffic originating from mobile in 2018, half of your audience can be missed if you do not configure for their viewing.
5. Create for social media
Invest in video assets that can be used on social media platforms. From your large videos to smaller trailers, shorter video cuts, and campaign style pieces, your videos should be versatile for use on the ever scrolled platforms and ad managers. Having multiple assets working together to convey one message is an invaluable asset when connecting with younger audiences. Also, if the objective of your asset is to be primarily featured on social media, the key messaging needs to start within the first 2 seconds. With today’s scrolling obsession, there is no time for lengthy introductions.
With today’s scrolling obsession, there is no time for lengthy introductions.
6. Silence, please!
Sound is important, but make sure your story can be understood in silence. Creating a video that can be understood without sound is imperative for connecting with viewers. While in public, in quiet areas, when a family is sleeping, or in situations where sound is not permitted, consumers should be able to follow along with your story with or without sound. Never miss an opportunity to connect.
7. Commit to authenticity
That is what video is all about - connection. If you take anything from this list, I want you to remember this: commit to authenticity and your audience will come. Know your brand, communicate its voice, and show your story through video marketing to connect with your audiences on the deepest level possible. Your videos should tell a story. You should give your audience an experience. When you give them your authentic voice, your objective will be clear through your video. Marketing is about creating a connection - do not waste an opportunity with your audience doing anything but connecting on some level.
Commit to authenticity and your audience will come. Your videos should tell a story. You should give your audience an experience.
By honing in on these video marketing trends, 2019 could be the year you connect with your audience in a completely new way. Don’t miss out!