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  • Sylvia Gorajek

How to leverage the company's success stories into powerful video content? – Part 1





In the world of marketing, videos are often associated with product advertising. A video can promote a new product or emphasize its features, convey the product’s mission or persuade potential clients with the ultimate goal of driving sales.


Product commercials are an integral part of the successful video content strategy but what many marketers fail to achieve is take their video campaign a step beyond that. A handful of product promos can do a great job at raising brand awareness and enticing your clients with a cool feature, but what’s next? If your answer is to sit back and count the conversions, you may be a bit off track on the road to success.


What brands often fail to understand is that video goes beyond simple product marketing. Sure, it’s a fantastic way to convey what a product does and drive sales up, but its uses don’t end with product promos. In fact, videos are one of the most effective tools for building brand awareness and visibility – highlighting what happens in and around your organization as a way to elevate the brand’s credibility. You can entice a handful of prospective clients with a cool feature or an innovative product but what most customers are looking for are companies they can trust.


What brands often fail to understand is that video goes beyond simple product marketing.

Trust doesn’t happen overnight – it’s built as time goes by when your clients get to know your brand as a collection of creative minds, rather than a corporate entity. Videos provide you with an easy and effective outlet to help your customers see your brand through your own eyes – its daily challenges and small and big successes. A new exciting partnership? A happy client? New research or a publication that entirely changes the game? Perhaps you’re introducing innovative approaches to the recruitment process, or are giving back to the community through various programs?


Videos provide you with an easy and effective outlet to help your customers see your brand through your own eyes – its daily challenges and small and big successes.

Highlighting your company’s activities beyond simply product launches is one of the best ways to build credibility. Videos allow you to tell a story, rather than simply present the facts: it shows the events you and your team celebrate while also creating an emotional connection with your customers, so your successes will feel like their own. A new program can sound exciting but written down, it's merely a collection of numbers and words; showcased in a video, it amps up the emotional bond the customer has with your company, brings awareness to your initiative and multiplies your success.


Company’s success stories are the perfect opportunity for a fresh video content that will help convert your clients at any stage of the sales funnel.

Creating videos highlighting your company’s successes is easy and relatively inexpensive.


Struggling for inspiration? In this next post I'm giving you A SIMPLE, YET EFFECTIVE RECIPE for creating professional and emotionally engaging success stories with videos! Check it out!

©2020 by Sylvia Gorajek, San Francisco, CA