Search
  • Sylvia Gorajek

Why Educational Video Content Is The Best Ever Hack To Becoming A Leader In The Space?



Every day brand marketers ask me: "What type of video content is best for our brand to gain more visibility and recognition in our space?"


I look at their video content and while I often see some product promos, I can't stress enough the benefits of adding educational videos to their video marketing strategy.


Why? For a number of reasons. [Bonus perk ☝🏼The competition is not aware of these yet so no time to waste – use this hack to easily get to the front row!]


Oh, and in case you're not sure what educational video content really is, check out this blog post.


Educational video content increases trust and authenticity.


By regularly publishing videos that educate your audience on various aspects in your space, your brand becomes a 'teacher' and expert, and that equals trust! The content proves your expertise and creates trust by building a strong impression that you know well what you're doing. Makes sense, huh?


By regularly publishing videos that educate your audience on various aspects in your space, your brand becomes a teacher and expert, and that equals trust!

Plus, since educational videos should be subtle in their brand and product promotion, they gain so much in authenticity. As I discussed in this blog post, 91 percent of consumers are more likely to share content if they find it authentic!


Be viewed as a leader in the space. In an instant.


By doing something no other brand is doing, and by constantly adding content that educates others, you position your brand as a thought leader in your field – proving that you know everything about the subject at hand. I'm telling you, this works like magic!


Boost SEO


Using educational videos drastically improves your SEO rankings. Your current and new audience will easily come across your brand by merely googling things they are interested in. Google favors videos content, so when you post videos, i automatically puts your videos above other posts that don’t contain these assets. What’s more, incorporating videos into your web page have also been proven to drive a 157 percent increase in organic traffic.


Your current and new audience will easily come across your brand by merely googling things they are interested in.

Build a relationship and a sense of loyalty


When your company regularly creates video content, this perpetuates an ongoing relationship with your customers. Even if viewers don’t buy your product immediately, they will keep coming back to your brand – they will love your content as it provides free information, inspiration, and entertainment. What's more, they will have a feeling that your brand cares about its consumers and such a bond will highly increase chances of a purchase of your product.


Examples of great educational video content:


Ava


Airbnb


HubSpot


To prove how mind-blowing this hack is in today’s video marketing world, consider the fact that YouTube recently announced that it plans to invest $20 million in creators who are posting educational videos on the site. This is because they are focusing their efforts on “spotlighting and supporting very trustworthy and credible content,” according to CNBC.


If the world’s leading video uploading platform thinks that educational video content is worth investing $20 million, well - it might be worth looking into.


While today's content is overly saturated with advertisements, consumers love videos that teach and entertain without explicitly focusing on driving bold sales. Educational videos achieve this, as well as help your brand build trust and gain prestige. By using educational videos, you help share your brand’s story and attract more customers - over and over again.


-------------


Sources:

https://www.cnbc.com/2018/10/22/youtube-invests-20-million-in-educational-tutorial-and-diy-videos.html

https://unbounce.com/landing-page-articles/the-benefits-of-using-video-on-landing-pages/

https://instapage.com/blog/video-landing-page-examples

https://optinmonster.com/video-marketing-statistics-what-you-must-know/

https://www.lemonlight.com/blog/how-will-video-help-seo-ranking/

https://thoughtcastmedia.tv/thought-leadership-marketing-video-content/




©2020 by Sylvia Gorajek, San Francisco, CA