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  • Sylvia Gorajek

This Is What Will Make You Shine! 7 Tips On How To Look Great On Camera



Videos, unlike real life, depict clear images with no real-world distractions. A camera captures your every word, movement, and facial expression, very much in detail. This causes people to look exaggerated when on camera! If your expression is neutral, you will come off as sad or too serious. If you have poor posture, you will seem uninterested. If you smile, viewers will perceive you as friendly. Crazy, right? But true.


With that said, here is my list of golden rules to always follow when appearing on camera:


1. Know where to look.


When you’re on camera to share a story, be interviewed, or give a testimonial, you’ll most likely either look at the camera or at the interviewer. Either way is great–just stick to it. Do not look around, or away from your point of focus, or at other people. You want to come off as confident – like you know who you’re talking to and what you’re talking about.


2. Don’t use filler words.


This one is hard, but REAL! When beginning a statement or sentence, try not to start it with “Well….” or “So….” because while these words may sound fine in real life, they sound terrible in a 1-2 minute video. They are also very hard to edit out! The same thing goes for words such as “um” and “like."


3. Don’t be a talking stick.


Feel free to use gestures and be expressive! This will make your audience much more interested and engaged. If you look too stiff and underanimated, your viewers may start to tune you out.


4. Smile!


If it’s a pleasant topic, SMILE. As mentioned above, the camera exaggerates everything, including emotions. Even just a slight smile will cause you to appear happy and friendly to viewers. Easy peasy!


5. Be mindful of what you wear.


Typically, solid colors are best. Dense stripes or grids may cause a moiré effect; when a fine pattern meshes with the pattern on the imaging chip in the camera, a third separate pattern emerges. This is painful to look at. Also, if you think you might sweat, wear fabrics that don’t show this too much. To be on the safe side, you could also wear a blazer or add another top. Bringing a few options to the set can never hurt, either!


6. Have good posture.


Sitting up straight will make a world of difference. By having good posture, you will appear professional and interested in the subject you’re speaking about. In real life, it is easy not to notice when you’re slouching. On camera, however, this body language will communicate a lack of enthusiasm.


7. Deepen your voice.


When going on camera, or in front of any audience for that matter, people tend to talk in a higher pitch. Speaking in a high voice will make it apparent to your audience that you are stressed. By slightly deepening your voice, you will seem calm. The same thing goes for the end of your sentences; don’t raise the pitch on those last couple of syllables, because this may make you sound unsure of yourself. Bring in the deeper self!


By following these seven rules, you will shine when appearing on camera. And remember, that if you work with me, you’ll be a star in a blink of an eye!


The way we say things are much more remembered than what we say. That’s why in my work, I always draw a lot of attention to that!


©2020 by Sylvia Gorajek, San Francisco, CA